“At a profit if we can, at a loss if we must, but always fine bourbon”
This is the mantra of the company that produces the “Holy Grail” of bourbons. Yes, THAT bourbon. The ol Papster. The whiskey that can sometimes run into the thousands of dollars on the secondary market. In addition to having one of the finest libations this whiskey lover has ever tasted they are also master marketers.[…]